S.I.R. Marketing Communications maintains ongoing relationships with the world's leading photographic, digital-imaging and high tech writers. The relationships we enjoy with these journalists are built on strong foundations of mutual trust and respect, often over many years. On behalf of our clients, we maintain up-to-the minute databases of thousands of journalists, analysts and industry experts, hundreds of media opportunities and dozens of trade associations to assist us in targeting appropriate media outreach activities. In support of our clients, S.I.R. Marketing Communications draws upon its knowledge and experience across a broad spectrum of imaging topics ranging from traditional camera and film-based, analog photographic technologies to the latest digital imaging hardware, software and advances in desktop/Internet publishing technologies. Media outreach routinely includes traditional and high tech magazines, newspapers, newsletters, broadcast and cable television outlets, as well as radio and the fast-paced Internet media. From long term project planning to the immediacy and global impact of online outreach, S.I.R. Marketing Communications designs and implements the most effective and efficient array of business-to-business and consumer marketing programs available anywhere today. The Agency offers strategic Public Relations solutions and imaginative, results-oriented tactics that flawlessly cross over between consumer, professional and technical writing, to trade shows and special events, as well as CD-ROM and Web-based publishing and promotional activities.